About us

Born in Paris, working internationally.

Yu Culture works with museums and cultural institutions on their China-related projects, ranging from exhibitions to public relations. Its founder, Yu Zhang, has worked previously in the event industry and publishing before joining the International Council of Museums (ICOM) in 2009, where she was head of communications between 2013 and 2016. She founded Yu Culture in the middle of China’s museum boom and since 2016, her international team has been the go-between for China and the rest of the world, delivering exhibitions and providing consultation for cultural institutions around the world, including the Chinese Museums Association (China), Tianyu Cultural Group (China), Shanghai Museum (China), Shanghai History Museum (China), the Smithsonian Institution (US), La Fondation pour la culture et les civilisations du vin (France), the Cultural for Causes Network (France) and Universcience (France).

Read more about us and find out what we do.