We provide market insight on the Chinese cultural and museum sector and can be your business developper by understanding what makes you unique.
We consult for and support international cultural institutions with their China projects and Chinese institutions with their international projects.
A European institution has successfully held exhibitions in China before, but only in Beijing. They are interested in bringing their exhibition to a city outside of Beijing, among those containing good museum facilities and an affluent local population, in order to secure sponsorship. Yu Culture successfully identified two cities and three museums corresponding to the criteria and set up on-site meetings as well as follow-up to on-going negotiations.
An American institution has participated in the signing of an MoU between the US and the Chinese Ministry of Culture. The institution sees a lot potential in collaborating with China but does not know where to start. Yu Culture assisted the institution in identifying the key actors in Chinese cultural policy-making bodies and suggesting areas most in need of international expertise, to be brought by the institution. Representatives of this institution have benefited from Yu Culture’s research in preparing a mission to China, which has subsequently confirmed the issues raised by Yu Culture.