The use of WeChat and other social media by Chinese museums

Yu Zhang attended the ICOM ICEE / ICFA annual conference in Madrid on 13 November and presented about how Chinese museums make use of WeChat and other social media to engage with the audience. She noted that China’s alternate internet has evolved from copycats to super apps such as WeChat, the digital Swiss Army knife, […]

What we know about Chinese museums?

Yu Zhang, founder and CEO of Yu Culture, lectures regularly at conferences on the development of Chinese museums to an international and professional public, for example, ICEE (ICOM International Committee for Exhibition Exchange) 2016 conference in Milan, Italy (July 2016), SITEM (Salon international des musées, des lieux de culture et de tourisme) in Paris, France (January […]

Our story

A favourable cultural policy in China and Chinese museums’ increasing demande for international expertise… There are currently more than 4,500 museums in China, organising some 20,000 exhibitions every year. The development of museums in China has gained momentum over the last decade thanks to the favourable cultural policies implemented by the government: some 300 new […]