Yu Zhang attended the ICOM ICEE / ICFA annual conference in Madrid on 13 November and presented about how Chinese museums make use of WeChat and other social media to engage with the audience. She noted that China’s alternate internet has evolved from copycats to super apps such as WeChat, the digital Swiss Army knife, […]
Yu Zhang discovered Douyin during a recent trip to China. And she downloaded the app after seven Chinese museums promoted themselves on the platform.
For the second year, Yu Culture took #MuseumWeek, the first world cultural event on social media, to the Chinese audience. #MuseumWeek was active on Weibo and WeChat between 23 and 29 April 2018 and this “virtual” event attracted nearly 15,000 followers and gained more than 200,000 unique views.